The honest answer depends on what you mean by cheap. If you mean the cheapest email marketing in dollars, the answer changes with your list size — we explain how much email marketing costs for real small businesses below.
DIY email software is the cheapest option in pure dollars. A basic plan from a major provider costs little or nothing for a small list. You do the writing, design, scheduling, and testing yourself. That works if you have the time and skill. It stops being cheap when the work sits unfinished for weeks.
A freelancer costs more than software but less than an agency. You pay per email or per hour. Quality varies. You still manage the relationship, brief each campaign, and chase deadlines. It is affordable for occasional sends.
A full agency delivers strategy, design, copy, and reporting. It is also the most expensive route. Monthly retainers are typically the highest ongoing cost. That makes sense for larger businesses, but it can be more than a small business needs.
Our flat-rate service sits between freelancer and agency. For $59 per month you get two campaigns written, designed, and sent. You approve every email before it goes out. There is no contract. We are not cheaper than doing it yourself with software. We are the cheapest way to get the work done for you.
Pick DIY if you have time and want the lowest cash cost. Pick a freelancer if you need one-off help. Pick an agency if you need a full team. Pick us if you want affordable email marketing that runs without you writing a single line.